Educational Video Production for CLAAS Telematics
Client: CLAAS Telematics
Year: 2016
Role: Motion Designer, Storyboard Artist, Video Editor
Project Overview
CLAAS Telematics, the fleet management and performance monitoring system for CLAAS agricultural machinery, required a series of educational videos to instruct users on how to optimize machine performance and field management using their software.
I was responsible for the production of 250 educational videos, handling everything from storyboarding to animation and video editing. Additionally, I proposed solutions to enhance production efficiency and improve the visual communication approach.
Challenge
Translating complex technical processes into simple visual explanations.
Maintaining brand consistency across a large volume of content.
Optimizing workflows to efficiently produce 250+ videos.
Solutions Implemented
Storyboarding & Visual Planning: Created detailed storyboards to structure each video.
Motion Graphics & Animation: Designed animated graphics to illustrate key software functions.
Editing & Post-Production: Ensured professional quality through refined video editing.
Workflow Optimization: Developed templates and standardized processes to speed up production.
Project Proposals: Presented proposals for improving video structure and communication strategies.
Results
✔️ 250+ educational videos produced efficiently and with high quality.
✔️ Simplified complex technical explanations through motion design.
✔️ Enhanced user understanding of the software.
✔️ Introduced new visual strategy improvements through project proposals.
Tools Used
🎨 Illustrator, Photoshop – Created storyboards and visual assets.
🎞 After Effects, Premiere Pro – Handled animation and video editing.
Conclusion
My work with CLAAS Telematics helped simplify the learning process for advanced agricultural software, enabling operators and farmers to maximize machine efficiency through clear and engaging educational content.