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Bilderberg Konferenz

Client: Bilderberg Konferenz (BK Festival Berlin)

Year: 2022

Role: Motion Designer, Content Creator, Event Organizer


Project Overview
Bilderberg Konferenz (BK Festival Berlin) is both a comic festival and an independent publishing initiative that promotes self-published works and creator-owned projects. The festival features an open call for comic artists, inviting them to showcase their work in a space dedicated to alternative, underground, and self-managed publications.
For the 8th edition of the festival, I was responsible for organizing the event, designing a full advertising campaign, and creating animated promotional videos featuring iconic characters from BK’s published works. These animations were not only festival teasers but also key elements in a strategic marketing campaign aimed at increasing visibility and attracting submissions.

Challenge

The main challenge was to develop a visually engaging and cohesive advertising campaign that reflected BK’s artistic identity and comic universe while ensuring maximum outreach. The campaign needed to:

  • Capture the unique, caricature-style aesthetic of BK’s published comics.

  • Feature well-known characters from previous BK publications, including Tintina—a reinterpretation of Tintin with a female lead.

  • Drive artist participation by promoting the festival’s open call for submissions.

Solutions Implemented

Advertising Campaign for BK Festival #8

  • Developed a promotional strategy that aligned with BK’s brand and publishing initiatives.

  • Designed social media and video assets to maximize outreach and engagement.

  • Created targeted visuals to appeal to comic creators and independent publishers.

Motion Graphics & Animation

  • Produced animated promotional videos featuring iconic characters from BK’s publications.

  • Designed animations with a caricature-inspired style, matching BK’s comic aesthetic.

  • Brought characters from Tintina and other well-known BK comics to life through animation.

Content Creation for Social Media

  • Produced infographics, motion graphics, and visual assets for digital platforms.

  • Edited promotional videos to increase engagement and shareability.

  • Ensured a consistent festival identity across all content.

Results

✔️ Successful advertising campaign that boosted festival visibility.
✔️ Increased artist submissions for BK Festival #8.
✔️ Higher engagement on social media due to high-quality motion design.
✔️ Strengthened festival identity by integrating its published characters into animations.

Tools Used

🎨 Illustrator, Photoshop – Branding and character adaptation.
🎞 After Effects – Motion graphics and animated promotional videos.
📱 Premiere Pro – Video editing and campaign content production.

Conclusion

The advertising campaign for Bilderberg Konferenz #8 was a blend of motion design, content creation, and strategic promotion. By integrating characters from BK’s most recognized independent comic projects, such as Tintina, I helped reinforce the festival’s identity while attracting a wider audience and increasing participation.