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ANTstore – Antworld Project

Client: ANTstore

Year: 2024

Role: Graphic Designer, Illustrator, Motion Designer


Project Overview
ANTstore, a leading provider of professional ant-keeping supplies, required a visual overhaul for their brand, including graphic design, packaging, character illustrations, and motion design. My role was to create engaging visuals and animations that would enhance the brand’s identity and improve customer experience across digital and physical platforms.

Challenge

The primary challenge was to develop a cohesive and appealing visual identity that would work across packaging, digital content, and animations while maintaining clarity and functionality. The designs needed to be informative yet visually striking to appeal to both beginners and professional ant keepers.

Solutions Implemented

Graphic Design & Packaging

  • Designed packaging layouts that highlighted product features while maintaining a sleek and modern look.

  • Developed visual hierarchies to make product information more accessible.

Character Design & Illustration

  • Created custom character illustrations to add a friendly and educational aspect to the brand.

  • Designed icons and vector graphics for use across various media.

Motion Design & Animation

  • Produced animated product showcases to demonstrate product functionality.

  • Created motion graphics for social media and promotional content.

  • Developed explainer videos to enhance user engagement and education.

Results

✔️ Stronger brand identity with a unified design language.
✔️ Improved product visibility through engaging packaging and illustrations.
✔️ Enhanced digital presence with motion graphics and promotional videos.

Tools Used

🎨 Illustrator, Photoshop – Packaging design, character illustrations, and vector assets.
🎞 After Effects – Motion graphics and animations.
📦 InDesign – Layout and print-ready packaging files.

Conclusion

My collaboration with ANTstore involved a multi-faceted approach, blending graphic design, illustration, and animation to elevate the brand’s visual communication. The result was a modern, engaging, and functional design system that improved both the customer experience and brand recognition.