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StreetArteBA

Client: StreetArteBA
Year: 2010
Role: Creative Director, Web Designer, Social Media Content Creator


Project Overview
StreetArteBA was a pioneering initiative in Buenos Aires dedicated to promoting urban art and independent artists. It served as both a platform for exhibitions and a festival that connected artists with new audiences through street art, murals, and workshops.
As the Creative Director, I was responsible for organizing events, curating exhibitions, managing artist residencies, and developing the festival’s digital presence through branding and promotional content.

Challenge

The main challenge was to establish StreetArteBA as a recognized movement within the urban art scene, ensuring that artists had the necessary support, visibility, and resources to showcase their work. This required:

  • Organizing large-scale public events and coordinating multiple artists.

  • Developing a strong visual identity for the festival.

  • Managing sponsorships and partnerships to fund the initiative.

  • Creating promotional materials and content for digital platforms.

  • Planning travel and residency programs for artists.

  • Leading workshops and engaging the community.

Solutions Implemented

Event Organization & Artist Management

  • Organized exhibitions, curated artworks, and invited both local and international artists.

  • Managed artist residencies and coordinated logistics for travel and accommodations.

  • Led the planning and execution of large-scale mural projects and live painting events.

Branding & Digital Presence

  • Designed flyers, posters, and promotional materials for the festival.

  • Created a strong online presence through social media campaigns and a dedicated website.

  • Produced animated promotional videos to increase engagement and visibility.

Sponsorship & Partnerships

  • Secured funding by pitching the project to sponsors and art institutions.

  • Built partnerships with brands and cultural organizations to expand outreach.

Workshops & Community Engagement

  • Directed and facilitated workshops on urban art techniques, illustration, and creative expression.

  • Provided educational resources for emerging artists through mentorship programs.

Results

✔ Established StreetArteBA as one of the leading urban art festivals in Buenos Aires.
✔ Increased artist exposure through exhibitions, residencies, and public events.
✔ Strengthened community engagement through workshops and interactive art projects.
✔ Developed a recognizable brand identity that enhanced the festival’s visibility.

Tools Used

🎨 Illustrator, Photoshop – Branding, promotional materials.
🎞 After Effects – Animated video content.
📱 Social Media Platforms – Digital marketing and outreach.

Conclusion

Through strategic organization, branding, and content creation, I helped shape StreetArteBA into a dynamic and influential urban art platform. By fostering artist collaboration, securing sponsorships, and curating impactful exhibitions, the festival became a key player in the independent art scene of Buenos Aires.